GLM · TEXAS
Dallas Commercial Video Production Crew
Geared Like A Machine is a Dallas video production company that crews commercial shoots. We bring camera, lighting, grip, and the people who run them, so the day is one shop instead of a stack of vendors.
The company was built by Dallas cinematographer and director of photography Joey Arcisz. His page is the right place for DP-only bookings. This page is the crew and the gear. He also keeps a Fort Worth page.
Commercial Shoot Crews
Commercial & Advertising
Broadcast spots and digital campaigns. GLM crews the camera department and brings the cinema package with them.
Brand Film & Campaign
Story-driven brand films, product launches, and campaign hero content. Framing and lighting built for how the work has to land.
Documentary & Docu-Series
Long-form storytelling, interview days, and multi-day documentary shoots. Camera and lighting that can move when the room changes.
Corporate & Industrial
Executive interviews, facility tours, training, and investor content. Clean, calm pictures that match the company on camera.
Why Agencies Book GLM
Dallas days move fast. A commercial in this market can be a high-volume social day, a scripted spot with a full crew, or a documentary setup that has to stay quiet and ready. GLM crews those jobs with the same shop that owns the cameras.
The difference is the infrastructure. The camera package is not sourced from a rental house two days before the shoot. It is tested, prepped, and built for the brief. That cuts the rental markup, lowers the chance of gear surprises, and means the crew already knows every piece in the package. Setups go faster. Exposure and color stay consistent. The camera department works as one unit.
DFW has a lot of rooms to light. Corporate campuses along the Dallas-Plano-Frisco corridor want a clean, controlled look. Downtown Dallas and Deep Ellum have a different energy. Industrial floors, stadiums, rooftops, ranches, and stages each ask for something else. GLM has shot in all of them, and we pack for the place, not for a generic kit.
Dallas-Fort Worth Work
Tigé Boats
Tigé hired GLM directly for both 2026 flagship walkthrough films. Produced, directed, shot, and edited in house. The Z3 film won five 2026 Telly Awards, including Gold for Cinematography.
Coca-Cola Southwest Beverages
Grit Productions booked the Santa campaign in 2023. Joey Arcisz was director of photography for three days on an LED wall stage, before GLM opened.
Visit Fort Worth
Joey Arcisz was director of photography on three episodes of Unexpected Flavors for Nametag Films, spots on the Fort Worth restaurant scene (2025, before GLM opened).
Kubota
A multi-state campaign through Grit Productions that started in Grapevine, Texas: stage, field, assembly line, and interviews.
U.S. Polo Assn.
Fourteen shoots across eleven cities with Genius House Media since 2018, distributed to over 130 licensees worldwide.
Starlink
Local producer in Texas for an out-of-state company: gear, crew, and logistics for the product demonstration.
What We Bring
Owner-Operated Equipment
Full cinema camera and lens inventory maintained in-house. No third-party rental markups, no availability gaps, no unfamiliar gear on set.
Lighting Design
Motivated, controlled lighting for every environment. From tungsten-driven practicals to full LED arrays, the approach matches the story.
Camera Movement
Steadicam, gimbal, dolly, jib, and drone platforms. Movement serves the narrative, never the other way around.
Color Pipeline
On-set look management through post color grading. Consistent color science from capture through final delivery.
How We Work
Brief
Understand the creative vision, technical requirements, and delivery specs before any gear decisions are made.
Package
Build the right camera, lens, lighting, and crew for the project. The list comes from the brief, not from habit.
Shoot
Show up ready. Consistent exposure, motivated framing, and coverage that protects the edit.
Deliver
Clean media handoff, organized footage, and color-managed dailies. Ready for editorial from wrap.
Crew and Gear Rates
Camera, lighting, and grip are priced on the rental catalog, with live rates. For a full job, GLM quotes crew, gear, and post in one estimate.
Joey's day rate is $2,500 for a 10-hour day, the same anywhere in Dallas-Fort Worth, with overtime at time and a half. Half days, travel, and how the day is counted are on his rates page.
Questions
Does GLM crew commercial shoots in Dallas?
Yes. Geared Like A Machine is a Dallas-Fort Worth video production company that crews commercial shoots. Camera, lighting, grip, and the people who run them, in one shop.
Can an out-of-state company book GLM as the Texas crew?
Often. Agencies and companies from other states book GLM as their Texas crew and camera department, and for local producing: gear, crew, and logistics on the ground.
Can GLM produce the whole job, not just crew it?
Yes. GLM can take creative direction, producing, crew, camera and lighting, logistics, and post in one estimate. Tigé Boats hired GLM directly for both of its 2026 flagship films.
Do you shoot in Fort Worth and the suburbs?
Yes. Dallas, Fort Worth, and the cities between them, including Arlington, Irving, Grand Prairie, Plano, Frisco, McKinney, Richardson, Grapevine, and Denton, are all local, with no travel charge.
What cameras are on the truck?
GLM owns RED V-Raptor (X), RED Komodo-X, and Sony FX3 camera packages with cinema lenses, Aputure lighting, and a 1-ton grip van. Everything is listed with current rates on the rentals site.
What does a shoot cost?
Camera, lighting, and grip are priced on the rental catalog. Day rates for Joey Arcisz are on his rates page. For a full job, GLM quotes crew, gear, and post in one estimate.
Book a Dallas Crew
Tell us about the shoot. We will put the right people and package on it.