Case study · Construction footage library
A couple of years after shooting construction clips for licensing on Filmsupply, I looked back at them and saw how much better they could be. I pitched a bigger, fully produced version to Cardboard Spaceship. They funded it, and I planned every setup in set.a.light 3D before a single light went up.
The pitch
I had already shot several construction clips for licensing on Filmsupply in 2021. Looking at them again a couple of years later, I knew that with more effort behind it I could make a far better version: a real cast, a lit location, props and a plan for every frame. I pitched that version to Cardboard Spaceship and they funded it. I produced and directed it, hired everyone on the crew and in front of the camera, and ran the job from the pitch to delivery. Cardboard Spaceship owns the footage and its licensing rights, and the full library is available on their Filmsupply account.
The plan
I wrote the shot list as five sequences: a carpenter and a welder at work, a foreman over the blueprints, a drone sequence, group shots in the elevator and hallway, and a freestyle block for FPV flights. Then I built the floor in set.a.light 3D and lit every setup before call time, placing each light, the talent, the camera and the lens.

The production
The location was an office floor stripped to bare concrete, so the space already read as a job in progress. I cast the talent, including a welder, and hired a gaffer and two production assistants. A custom blueprint was printed as a prop for the plans table. We shot on a RED Komodo and a Sony FX3, and for one setup the camera was fixed to a 2x4 that a worker carried through the room.


Plan to final
Three setups from the board. Each one shows the lighting plan first, then a slider from the render to the delivered frame.
Elevator · Crew exit



Drag to compare. The doorway frame, the crew stacked in the car and the cool, low-key light carry over from the render to the delivered shot.
Camera on a 2x4



The camera rides on the board itself. The render set the wide lens, the low line along the lumber and the windowed room behind the worker.
Overhead · Plans table



Same top-down angle on the plans, with hands working the sheet. On the day, a tablet took the place of the laptop.
What changed on the day
A real crew in hard hats and safety vests replaced the 3D stand-ins, and a tablet replaced the laptop on the plans table. The production frames are stills from the delivered edit. The previs renders are tone matched to the delivered grade so the comparison reads at a glance; the footage itself is untouched.
The footage
The library follows three coworkers through a mock commercial demo and remodel job site as they plan the work and carry it out. A few loops from the delivered footage:

Behind the scenes
Photos from the set, plus a full behind-the-scenes video my gaffer made on the shoot: a breakdown of lighting with hard and soft sources.



Why it matters
Stock footage sells on look. With every setup lit and framed in previs, the shoot went to light and performance instead of discussion. That planning is what turned a second pass at construction footage into a far more polished library.